Applied Contextual Intelligence for
Sales Management
WHAT
A New Consulting Approach.
inContext Management Consulting is a firm created to deliver truly custom strategies to our clients built on the contextual intelligence practices applied to Trade Marketing, Shopper Marketing and Commercial Management in an integrative way.
Our focus is to support and empower global an local CPG, Pharma and Retail companies in Latin American markets to translate or build strategies and practices based on real market needs and potential.
Our cultural fluency and strong business experience empower our solutions that range from data and insights to strategies and business solutions, in context with the current and future market needs in the region.
The result is a new kind of customer and shopper intelligence that will transform commercial relationships and influence company practices in search of the real growth.
WHY
To translate global and local companies business needs.
Trying to apply management practices uniformly across geographies is a fool’s errand, much as we’d like to think otherwise. To be sure, plenty of aspirations enjoy wide if not universal acceptance. Most entrepreneurs and managers agree, for example, that creating value and motivating talent are at the heart of what they do. But once you drill below the homilies, differences quickly emerge over what constitutes value and how to motivate people.
That’s because conditions differ enormously from place to place, in ways that aren’t easy to codify—conditions not just of economic development but of institutional character, physical geography, educational norms, language, and culture.
There is nothing wrong with the analytic tools we have at our disposal, but their application requires careful thought. It requires contextual intelligence: the ability to understand the limits of our knowledge and to adapt that knowledge to an environment different from the one in which it was developed.
A few facts about our company
Cultural and Business fluency is a critical factor for. Based on the skills and projects, these are the industries we’ve worked so far in Latin America.
Companies by Segment:
CLIENTS
Companies we have worked with
